ABRAVEST

Non-profit organization whose objective is to maintain more than a million jobs and the permanent development of more than 18 thousand garment companies, besides having social programs. Since 2007 ABRAVEST has struggled to implement standards. This is part of a strategy to promote quality and investments in technology in order to counter lower priced products from abroad, made in Korea and China and of doubtful quality; many of these have been smuggled into the country. According to data the implementation of these standards will benefit consumers, making it easier for them to buy gifts without having to change them, make it easier to buy via internet, but also be better for the Industry itself. Better standards will help reduce costs, make it easier to adapt to market rules and in the end increase sales. ABRAVEST is the association that that represents Brazil in the “Aivem” (Mercosul Garment Industry Association). Once the agreement to implement garment standards in Brazil then these standards will also be adopted in the other Mercosul countries: Argentina, Uruguay and Paraguay.