Brazil’s Unique Culture Group Stays Busy Sharing the Wealth
The New York Times published an item on the SESC São Paulo, the so-called 'Social Service of Commerce'. It's an interesting organization, investing private money in non-profit socio-cultural activities. SESC exists in the whole country, but is especially in São Paulo very big and distinctive because of their very rich cultural programming.
While all over the world cultural organizations are tightening their budgets and paring back productions, SESC director Danilo Miranda faces a different challenge, one that makes him the envy of his peers. His budget is growing by 10 percent or more annually, and he must figure out ways to spend that bounty, which amounts to $600 million a year.
Read the article here: NYTIMES>>>